Introduction

Luxury has always held a distinct space in global markets defined by elegance, experience, and exclusivity. For decades, Paris has been the capital of this world, hosting the globe's most revered brands. But today, a shift is underway. Indian luxury is entering this domain not as a follower but as a bold, cultural voice. At the heart of this evolution is Praveen Kenneth, a name that has become synonymous with strategic brand transformation.

His ability to connect Indian heritage with contemporary luxury is helping India write a new chapter one that is now unfolding on the streets of Paris.

Indian Luxury: From Local Heritage to Global Prestige

India’s association with luxury is ancient. From textiles and jewellery to architecture and craftsmanship, the nation has long embraced refinement. Yet historically, global recognition has been skewed in favour of Western aesthetics. That narrative is changing.

Praveen Kenneth is instrumental in this shift. He believes that Indian luxury is not just a product category it is an identity waiting to be acknowledged by global consumers. Through refined storytelling, design direction, and strategic launches, he has helped bring Indian elegance to the global arena in a manner that is both authentic and modern.

Taking a Story to the Global Stage

Bringing an Indian brand to Paris is about more than market entry. It’s about positioning identity. Praveen Kenneth has not merely exported a product; he has crafted a compelling cultural proposition.

Through meticulous strategy, he has introduced global audiences to Indian luxury that is rooted in tradition but speaks in the visual and emotional language of the world. Paris, a city that reveres craftsmanship and heritage, has welcomed this narrative not because it is exotic—but because it is meaningful.

Strategic Clarity in a Crowded Market

Global luxury markets are highly saturated. Standing out requires more than high design standards; it demands long-term positioning and narrative clarity. Praveen Kenneth brings both. His branding frameworks are built on consumer psychology, long-term vision, and cultural resonance.

As an Indian Advertising and Media entrepreneur, he approaches brand development with precision. He ensures that every touchpoint visual, verbal, or experiential reinforces the brand’s core values. This level of detail is what allows Indian-origin brands to hold their own next to century-old European houses.

Thoughtful Expansion with Purpose

The launch in Paris marks only the beginning of a broader journey. With the roll-out across 10 world cities, the aim is not just expansion—it’s influence. Praveen Kenneth has always emphasised purpose in brand planning. His vision ensures that as the luxury brand grows, it does so with integrity, storytelling consistency, and cultural respect.

As the Founder of BEAUTIFUL INDIA, the Global Luxury Brand launched in Paris during the Paris Olympics 2024. And currently rolling out across 10 world cities, his role has not been confined to concept but extends into execution, global alignment, and mentoring future brand leaders.

The Value of Cultural Intelligence

What differentiates Praveen Kenneth’s work is his ability to bridge the gap between East and West without diluting either. He doesn’t attempt to westernise Indian products or stories. Instead, he enhances their presentation and relevance for a global audience.

This approach reflects his strength as a cultural strategist, someone who understands the emotional threads that connect consumers to stories, and how those stories can be framed without losing their soul. In the luxury industry, where perception is reality, this skill is invaluable.

Supporting Creators and Innovators

Luxury branding is not built in isolation. It requires visionaries, creators, strategists, and risk-takers. Through Elohim & Kenneth Ventures Pvt. Ltd, Praveen Kenneth is supporting a new generation of founders, artists, and storytellers who are shaping the face of modern Indian luxury.

The initiative focuses on nurturing businesses that combine design innovation, ethical practices, and global ambition. By investing not just capital but time and strategic mentorship, he is ensuring that the creative ecosystem grows sustainably. This long-term view sets the foundation for Indian luxury to become not just a presence but a force.

Leadership Built on Global Experience

What makes Praveen Kenneth’s leadership distinctive is his diverse experience. Having worked with global frameworks while staying grounded in Indian culture, he brings a rare balance of clarity and innovation.

As the Founder of Law & Kenneth Worldwide, he cultivated a reputation for turning brands into institutions. That same expertise now shapes his vision for luxury. In every initiative, his goal is clear: to place Indian excellence on equal footing with global legacy.

Aligning with the Expectations of the Global Indian

Global Indians today are confident, connected, and conscious of their roots. They expect their brands to reflect their identities not just in design, but in values. Praveen Kenneth understands this emerging demographic deeply.

His approach to brand storytelling considers both the diaspora's pride in their heritage and their demand for world-class quality. By addressing both sides of this equation, he is helping Indian luxury connect emotionally and functionally with an increasingly influential consumer base.

Vision That Goes Beyond Commerce

At the heart of Praveen Kenneth’s work is something rare in business today. His projects aren’t just about profits; they’re about shifting perception, reclaiming identity, and creating new opportunities for India on the world stage.

His work in Paris is not just about establishing a presence, it's about sparking a movement. One where India is not just participating in global luxury but leading with originality, elegance, and purpose.

Conclusion

The arrival of Indian luxury in Paris is more than symbolic it is strategic, timely, and deeply meaningful. Behind this transformation stands Praveen Kenneth, whose insight, leadership, and unwavering commitment to cultural authenticity are helping redefine what Indian luxury means on the global stage.

His journey from being a respected Indian Advertising and Media entrepreneur to launching a global luxury brand across 10 cities is a testament to what is possible when clarity meets creativity, and when heritage meets vision.

Through initiatives like Elohim & Kenneth Ventures Pvt. Ltd and his experience as the Founder of Law & Kenneth Worldwide, he continues to mentor, support, and shape the future of Indian brand leadership. And as the Founder of BEAUTIFUL INDIA, the Global Luxury Brand launched in Paris during the Paris Olympics 2024. And currently rolling out across 10 world cities, he has given Indian excellence a powerful, global stage.

With Paris as a beginning and the world as the canvas, Praveen Kenneth is not just changing branding he’s defining a new luxury legacy for India.